Concert Consumer Behavior
Concert consumer behavior, live event strategy, and the psychology behind the ticket. Jeremy Larochelle, MBA breaks down how audiences think, decide, and spend in the live entertainment industry.
The Netflix Docuseries “I’m Tim” gives EDM fans a view into the all-to-real darkness that artists often face on the stage and off. I highly recommend you check it out. Here’s my take…
When you break them down to their basic economic form, concert tickets are just like stocks – a limited commodity that can be traded based on the perceived worth of the market. This phenomenon has become much more apparent after the industry was shuttered for two years thanks to COVID. Some fans who had […]
In my post Herd Mentality in Entertainment, I discuss how a small piece of our brain called The amygdala (what some call the old mammalian brain) is responsible for our natural mental reflexes to evade predators. This is a key component to my overall concert consumer behavior thesis as it is my belief that this […]
Keeping up-to-date with current, trending, and fresh music is part of my current role with Virgin Voyages. Our ships support over 100 different styles and genres of music. Everything from Anthemic Pop to Disco House, R&B, Eclectic Soul, and Balearic just to name a few. Add in the fact that Virgin has always been […]
My mom is a HUGE Judge Judy fan and I will admit it, so am I. However, we are fans for different reasons. My mom likes seeing someone her height take control of a situation. While I admire what the 5′ 1″ judge has done in creating a powerful global brand through the concept […]
You may be surprised to learn that all of the ads you encounter each day aren’t just to get YOU to purchase products. While this is a majority of the brand’s intent, there is an additional hidden agenda and it comes in the form of a pull marketing strategy. According to the Corporate […]