concert consumer behavior
When you break them down to their basic economic form, concert tickets are just like stocks – a limited commodity that can be traded based on the perceived worth of the market. This phenomenon has become much more apparent after the industry was shuttered for two years thanks to COVID. Some fans who had […]
In my post Herd Mentality in Entertainment, I discuss how a small piece of our brain called The amygdala (what some call the old mammalian brain) is responsible for our natural mental reflexes to evade predators. This is a key component to my overall concert consumer behavior thesis as it is my belief that this […]
My mom is a HUGE Judge Judy fan and I will admit it, so am I. However, we are fans for different reasons. My mom likes seeing someone her height take control of a situation. While I admire what the 5′ 1″ judge has done in creating a powerful global brand through the concept […]
I wanted to demonstrate how data, research, and math can help venue managers and marketers book concerts. To do that, I took research on music adoption from The Verge and consumer behavior experts. Then, applied some rudimentary math skills to demonstrate how one could likely pinpoint eras of music that would better align with a concert […]