Jeremy Larochelle
Music Operations Strategist and Sonic Identity Architect
From casino floors in three states to the open ocean, the work has always lived at the intersection of strategy, operations, and creative freedom.
Get those three things right and something rare happens. The music stops being background. The experience becomes something people carry with them long after the lights go down.
Seven years at Virgin Voyages is where that belief was tested at scale. Four ships, sixty-plus musicians performing daily across the world's oceans, and two Rolling Stone awards, including Coolest Cruise for Music Fans 2026, came from building a program where artists could do their best work inside an operation built to support it.
This is where I share how that gets built.
Welcome in. 🤘
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In a previous post, I spoke about how I approached building our music program at Virgin Voyages… strategically. In that planning, I found one of our biggest strengths was, in fact, our musical legacy. I mean, come on, Virgin gave the world The Sex Pistols, Spice Girls, Boy George, Janet Jackson, Paula Abdul, Phil […]
