About Jeremy Larochelle, MBA

Jeremy’s path into sonic identity began on land—buying talent for casino venues across Arizona, Seattle, and Texas, where he managed over 240 lounge and small-cap bookings per month across multiple properties —before taking the leap to sea with a new cruise startup under the iconic Virgin name.

Over the next six years at Virgin Voyages, he shaped the brand’s sonic identity across three areas: live performance (bands, buskers, cast musicians, and headline talent), electronic music (DJs), and background music (BGM). He did this through arguably one of the most difficult moments in cruise - the COVID pandemic. What stands is a strategic music operation on a global scale that continues that legacy in music.

In 2025, Virgin Voyages was voted Best Cruise Line for Music Fans by Rolling Stone Magazine. They repeated that win in 2026, the same year Larochelle was featured in a Rolling Stone culture piece spotlighting the brand's music identity and its one-of-a-kind onboard experience.