Music Strategy & Operations • Sonic Identity
Seven years building the music program at Virgin Voyages from the ground up. Four ships. Sixty-plus musicians performing daily around the world. Two Rolling Stone awards, including Coolest Cruise for Music Fans 2026.
Three decades on stages, in booking offices, and running large-scale operations taught me that music isn't decoration. It's architecture. This is where I share what that actually looks like in practice. Welcome in...
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I don’t think many get it. I know I didn’t ten years ago. Maybe it is because the “MBA” has lost its luster, and in some ways it has. However, for those who have successfully completed the program. We seem to understand just what an MBA entails and the knowledge it provides. […]
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