Music Strategy & Operations • Sonic Identity
Seven years building the music program at Virgin Voyages from the ground up. Four ships. Sixty-plus musicians performing daily around the world. Two Rolling Stone awards, including Coolest Cruise for Music Fans 2026.
Three decades on stages, in booking offices, and running large-scale operations taught me that music isn't decoration. It's architecture. This is where I share what that actually looks like in practice. Welcome in...
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As someone who books bands for a living, I can’t believe I am going to say this. “Acts that don’t actively monitor their volume drive me nuts.” There I said it. Now, I am specifically speaking to the artists who perform in “background music scenarios.” Performance spaces in hotel lobbies, small bars, […]
