Venue Management
Notes on venue management strategies and case studies.
Businesses with multiple venues and music options can benefit from not only finding the right talent fit for the rooms but the right talent fit for the ecosystem as a whole. Community building can help push the entire location into creative overload. Jeremy Larochelle talks about how this happens from a top-level in this […]
The increased speed of the vaccine rollout has given many in the live events industry an overly optimistic outlook regarding the swift return to pre-pandemic packed shows. The primary focus thus far has been on how venues need to adjust to “The New Normal” and if they can balance new health mandates against their […]
In a previous post, I explained the vital importance of ancillary income for your club or venue. This income stream covers everything non-ticketed such as VIP, lawn chairs, bottle service, merchandise, food, and beverages. You can only sell your customer one ticket but multiple ancillary units. This makes the latter a key component of […]
Photo by Krizjohn Rosales from Pexels In a recent post, I stated: “5,000 plus people trying to enter through less than four security lines is a safety concern in my opinion.” I want to use this post to help explain that statement and why I believe it. I am fascinated by the science […]
Without the budget to hire an entertainment manager or buyer, smaller clubs may assign the task to one of their regular entertainers. Is it a bad idea – not really, just watch out for these three things.
I wanted to demonstrate how data, research, and math can help venue managers and marketers book concerts. To do that, I took research on music adoption from The Verge and consumer behavior experts. Then, applied some rudimentary math skills to demonstrate how one could likely pinpoint eras of music that would better align with a concert […]