Live events
The increased speed of the vaccine rollout has given many in the live events industry an overly optimistic outlook regarding the swift return to pre-pandemic packed shows. The primary focus thus far has been on how venues need to adjust to “The New Normal” and if they can balance new health mandates against their […]
Let’s face it. We live in a radically different world where large groups have become targets for people with nefarious intent. As someone who not only works in live entertainment but spends his free time attending countless shows, I keep my head on a swivel around any crowd. I watch for people demonstrating behaviors […]
I am a talent buyer in the casino industry. Yet, some people tend to call me a promoter and while both share similar responsibilities. There are some differences between the two as well as one very important concept both share. Watch the video to learn more about talent buyers and promoters from entertainment consultant […]
Formal Theories of Mass Behavior teaches us that when faced with a decision, the consumer will pull from external stimuli to test their initial hypothesis of what they anticipate the outcome to be. For instance, if you think a glass will break when you drop it. You can let it fall to the ground […]