Venue Strategy
In a previous post, I spoke about how I approached building our music program at Virgin Voyages… strategically. In that planning, I found one of our biggest strengths was, in fact, our musical legacy. I mean, come on, Virgin gave the world The Sex Pistols, Spice Girls, Boy George, Janet Jackson, Paula Abdul, Phil […]
You may be surprised to learn that all of the ads you encounter each day aren’t just to get YOU to purchase products. While this is a majority of the brand’s intent, there is an additional hidden agenda and it comes in the form of a pull marketing strategy. According to the Corporate […]
Photo by Krizjohn Rosales from Pexels In a recent post, I stated: “5,000 plus people trying to enter through less than four security lines is a safety concern in my opinion.” I want to use this post to help explain that statement and why I believe it. I am fascinated by the science […]
I wanted to demonstrate how data, research, and math can help venue managers and marketers book concerts. To do that, I took research on music adoption from The Verge and consumer behavior experts. Then, applied some rudimentary math skills to demonstrate how one could likely pinpoint eras of music that would better align with a concert […]
In 1820 Paris opera fans Sauton and Porcher started a unique business. For a fee, they would attend your opera and applaud at a designated time during the performance. This became known as claquing. The venture was so profitable that the duo expanded and by 1830 claquing had become a key part to the operatic […]
Unlike ticket sales, which are fixed. Ancillary income can include multiple revenue streams and is only limited by your operations team’s imagination. In addition, ancillary income can help you keep the doors open and make money in less-than-ideal concert situations.