Venue Strategy

Demographics Aren’t a Catch-All

By Jeremy Larochelle / February 11, 2019 / Comments Off on Demographics Aren’t a Catch-All

  Too many entertainment managers misuse the phrase demographics as an excuse to sound marketing-savvy when they don’t understand entertainment strategy. Jeremy discusses how to properly use this marketing term for your venue.  

The Balanced Scorecard Approach to Entertainment Booking

By Jeremy Larochelle / January 10, 2019 / Comments Off on The Balanced Scorecard Approach to Entertainment Booking

  The Balanced Scorecard is a strategic instrument that organizations use to analyze the core components of their operational efficiency and how they relate to the bottom line. Fundamentally, Scorecards tackle four elements of business operations. Finance Internal Processes Customer Learning and Growth Inexperienced managers primarily focus on the finance aspect of the business. They […]