Venue Booking
My mom is a HUGE Judge Judy fan and I will admit it, so am I. However, we are fans for different reasons. My mom likes seeing someone her height take control of a situation. While I admire what the 5′ 1″ judge has done in creating a powerful global brand through the concept […]
Without the budget to hire an entertainment manager or buyer, smaller clubs may assign the task to one of their regular entertainers. Is it a bad idea – not really, just watch out for these three things.
I wanted to demonstrate how data, research, and math can help venue managers and marketers book concerts. To do that, I took research on music adoption from The Verge and consumer behavior experts. Then, applied some rudimentary math skills to demonstrate how one could likely pinpoint eras of music that would better align with a concert […]
This week’s advice is to remember that entertainment is qualitative and numbers don’t lie when managing your venue.
I recently asked my LinkedIn network what KPI’s, besides revenue, they use for their entertainment venue analysis. I figured this would be a tough question because I removed the most prevalent answer when it comes to venue management analysis – revenue generation. I wanted to omit the low-hanging fruit to force my network to […]