entertainment strategy

Rolling Stone Didn’t Come to Be Impressed — And That’s Exactly the Point

By Jeremy Larochelle / May 9, 2026 / Comments Off on Rolling Stone Didn’t Come to Be Impressed — And That’s Exactly the Point

  Rolling Stone Didn’t Come to Be Impressed There’s a moment I’ve seen play out more times than I can count. A musician hears “cruise ship,” and we get the knee-jerk response. The “that’s not really my scene” energy. I get it. The reputation precedes us — suits and ties, pre-approved sets, musicians in a […]

Building a Music Ecosystem at Sea — and Being Recognized for It

By Jeremy Larochelle / January 1, 2026 / Comments Off on Building a Music Ecosystem at Sea — and Being Recognized for It

In 2025, Rolling Stone named Virgin Voyages Best Cruise for Music Fans. Awards are easy to celebrate and hard to contextualize. This one matters because of how it was earned. When we launched in 2020, Virgin Voyages had nine musicians on a single ship. The ambition was clear, but the ecosystem was embryonic. Live music […]

Using Data in Entertainment Strategy

By Jeremy Larochelle / February 4, 2019 / Comments Off on Using Data in Entertainment Strategy

  This week’s advice is to remember that entertainment is qualitative and numbers don’t lie when managing your venue.