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Talking Virgin Voyages Music Strategy

By Jeremy Larochelle / April 27, 2025 / Comments Off on Talking Virgin Voyages Music Strategy

  I have been with Virgin Voyages since Scarlet Lady set sail from the shipyard.  During that time, I established a strategic direction for the music side of our brand—one built on our illustrious record label roots.  I had the chance to chat with one of our First Mates about why Virgin sounds they way […]

The Power of a Venue Pull Marketing Strategy

By Jeremy Larochelle / November 18, 2019 / Comments Off on The Power of a Venue Pull Marketing Strategy

  You may be surprised to learn that all of the ads you encounter each day aren’t just to get YOU to purchase products. While this is a majority of the brand’s intent, there is an additional hidden agenda and it comes in the form of a pull marketing strategy.   According to the Corporate […]