Concert Consumer Behavior
Concert consumer behavior, live event strategy, and the psychology behind the ticket. Jeremy Larochelle, MBA breaks down how audiences think, decide, and spend in the live entertainment industry.
In a previous post, I explained the vital importance of ancillary income for your club or venue. This income stream covers everything non-ticketed such as VIP, lawn chairs, bottle service, merchandise, food, and beverages. You can only sell your customer one ticket but multiple ancillary units. This makes the latter a key component of […]
Photo by Krizjohn Rosales from Pexels In a recent post, I stated: “5,000 plus people trying to enter through less than four security lines is a safety concern in my opinion.” I want to use this post to help explain that statement and why I believe it. I am fascinated by the science […]
Let’s face it. We live in a radically different world where large groups have become targets for people with nefarious intent. As someone who not only works in live entertainment but spends his free time attending countless shows, I keep my head on a swivel around any crowd. I watch for people demonstrating behaviors […]
The following is a postulation I developed after attending a joust at a Renaissance Festival. I noticed something interesting about the crowd and their disproportionate nature at the venue. More data collection and analysis would be needed to prove my theories, but there may be an opportunity for venue owners to consider these two […]
In 1820 Paris opera fans Sauton and Porcher started a unique business. For a fee, they would attend your opera and applaud at a designated time during the performance. This became known as claquing. The venture was so profitable that the duo expanded and by 1830 claquing had become a key part to the operatic […]
Too many entertainment managers misuse the phrase demographics as an excuse to sound marketing-savvy when they don’t understand entertainment strategy. Jeremy discusses how to properly use this marketing term for your venue.
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