Concert Consumer Behavior
Concert consumer behavior, live event strategy, and the psychology behind the ticket. Jeremy Larochelle, MBA breaks down how audiences think, decide, and spend in the live entertainment industry.
Formal Theories of Mass Behavior teaches us that when faced with a decision, the consumer will pull from external stimuli to test their initial hypothesis of what they anticipate the outcome to be. For instance, if you think a glass will break when you drop it. You can let it fall to the ground […]
Brand parity is an important component to marketing strategy. At its core, brand parity is aligning your product with the anticipated demands of the consumer by making sure you have the same attributes as rivals in your market. In his paper “Measuring Perceived Brand Parity.” James A. Muncy, from Valdosta State University, defines it as, “the […]
First and foremost. This is just my opinion on where the Electronic Dance Music (EDM) genre is headed. However, I will apply some scientific theory to my analysis. If anything more, than to just make me sound MUCH smarter than I am. With that being said, I want to start off by presenting you […]
As a booking agent, it is imperative that you keep check on your emotional attachment to the product. You see. We all have our favorite bands… a song that has touched our heart… or an album that helped us through a dark time. This emotional attachment is a unique characteristic of the product of […]
What do Millennials, DJs, and funnels have in common? The answer may surprise you. As fun as the three combined may sound, it isn’t the set-up for a new drinking game. Instead, the three components come together to help us understand the future of the gaming industry and how we can capitalize on an impending […]
Regardless if we want to believe it or not, at our very core humans are animals. As such, there are primitive psychological behaviors that influence many of the things we do – even if we don’t notice that we are doing them. One of these rituals is the need to follow the herd. At […]
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