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Strategy, culture, music, business — examined from the inside of a career built at the intersection of all four.
The Email Cc’ combines a benign appearance and exponential results that can swallow-up the average office worker’s day. Let’s take a look at why the email Cc’ should come with a warning label much like a pack of cigarettes. If I were to email an employee, they would likely reply. That is (at a […]
One of the keys to getting a quality electronic drum take is for the musician to have a good feel on the kit. Is she hearing the snare nuisances envisioned? Does her hi-hat foot create just the right wash? While Steven Slate Drums does an exceptional job out of the box when mapping your Roland […]
Without the budget to hire an entertainment manager or buyer, smaller clubs may assign the task to one of their regular entertainers. Is it a bad idea – not really, just watch out for these three things.
I wanted to demonstrate how data, research, and math can help venue managers and marketers book concerts. To do that, I took research on music adoption from The Verge and consumer behavior experts. Then, applied some rudimentary math skills to demonstrate how one could likely pinpoint eras of music that would better align with a concert […]
Differentiating your product, service, or brand is not only good. It is imperative. However, the marketer should not overlook the psychological importance of establishing brand parity before engaging in this practice. In his book Predictably Irrational, Dan Ariely discusses the consumer behavior of herding. His theory is built upon decades of research which reinforces […]
The following is a postulation I developed after attending a joust at a Renaissance Festival. I noticed something interesting about the crowd and their disproportionate nature at the venue. More data collection and analysis would be needed to prove my theories, but there may be an opportunity for venue owners to consider these two […]