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Strategy, culture, music, business — examined from the inside of a career built at the intersection of all four.

Strategies for Pricing Your Music

By Jeremy Larochelle / December 7, 2013 / Comments Off on Strategies for Pricing Your Music

From a marketing standpoint establishing your “price” is one of the cornerstones in the marketing mix. It is always a challenge for marketers to figure out how much they should charge for their products. Many questions must be asked including:  “How much did it cost to produce this item?” “How much are my competitors charging, […]

Miley Cyrus: Surviving the product life cycle

By Jeremy Larochelle / November 26, 2013 / Comments Off on Miley Cyrus: Surviving the product life cycle

I am not going to admit that I am a Miley Cyrus fan. To be honest, she remained under my radar until her controversial “twerking” antics at the 2013 VMA’s, when, like the rest of the world, I took notice of her. While some see her recent antics as nothing more than lewd “superstar” behavior, I see them […]