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Strategy, culture, music, business — examined from the inside of a career built at the intersection of all four.
The other evening I kicked back, cracked a few beers and watched Metallica’s “Through the Never”. I have always been a fan of the group, caught them live on several occasions and own all of their albums. However, this time I watched their concert through the lens of a marketer, and what did I learn? […]
Up until the early 80’s venues, promoters, and their distribution partners handled ticketing directly. Then in 1982 an analyst named Fred Rosen came up with the idea of offering cash strapped performance organizations bonuses and advances if they signed over their ticketing exclusively though his company. Rosen’s model paid off and Ticketmaster went on to dominate the […]
This week we return to the importance of developing your image along with your music. Understanding this important aspect of the business side of your career can elevate your game considerably. It helps define who you are as an artist, connect with the correct audience, and establish a brand. In marketing a brand is developed […]
Editors Note: The following is an academic paper I presented in a managerial economics course while working towards my MBA. I have included it in its entirety with citations, only edited to reflect the launch of Beats Music. Beats Music has tossed their hat into the streaming market. The popular company, known for their […]
In the marketing world we talk a lot about the marketing mix. These are all the items and processes used to “sell” a product or service. They include the design of the product itself; the package it comes in, including the fonts, colors, images, and logos; how and where the product is advertised; […]
Last week Beyoncé released her album Beyoncé on iTunes without any notice. The move shocked both fans and music business professionals alike. Many believed a new album was inevitable, but a sales date hadn’t been dictated via the usual recording industry marketing channels. In fact, no one knew that she was actually working on an album, much less had […]