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Strategy, culture, music, business — examined from the inside of a career built at the intersection of all four.
In 1820 Paris opera fans Sauton and Porcher started a unique business. For a fee, they would attend your opera and applaud at a designated time during the performance. This became known as claquing. The venture was so profitable that the duo expanded and by 1830 claquing had become a key part to the operatic […]
Unlike ticket sales, which are fixed. Ancillary income can include multiple revenue streams and is only limited by your operations team’s imagination. In addition, ancillary income can help you keep the doors open and make money in less-than-ideal concert situations.
Your business needs stakeholders to survive. From customers to employees, vendors, and even the community you operate within all have a stake in your operations. Jeremy discusses how to achieve balance between these competing groups. You can read more about Jeremy’s views on stakeholder management by clicking here.
Even in today’s fast-paced world, slow and steady still wins the race when it comes to retaining, attracting, and motivating your entertainment customers to buy. Jeremy discusses how incremental changes reduce sales friction and increase accountability in operational changes.
Too many entertainment managers misuse the phrase demographics as an excuse to sound marketing-savvy when they don’t understand entertainment strategy. Jeremy discusses how to properly use this marketing term for your venue.
This week’s advice is to remember that entertainment is qualitative and numbers don’t lie when managing your venue.