The Tripod

The 3 Layers of Sonic Identity — And the Tripod That Holds Them Up

By Jeremy Larochelle / May 2, 2026 / Comments Off on The 3 Layers of Sonic Identity — And the Tripod That Holds Them Up

Most brands think they have a music strategy. They have a playlist. There’s a difference. A big one. And understanding it starts with recognizing that sonic identity isn’t a single decision — it’s a progression. Three distinct layers, each building on the last. Most brands never get past the first. Here’s how to know where […]