Sonic Branding & Music Strategy • Concert Consumer Behavior • Musician & Drummer
Most brands think they have a music strategy. They have a playlist. There’s a difference. A big one.
Music is one of the most fundamental experiences of the human psyche. Before we spoke, we drummed to communicate. Our brains are wired differently when it comes to music — a direct connection to our soul.
Three decades working stages, leading artists, and scaling music operations globally taught me that. The lessons are vast — technology, managing creatives, operating efficiently, music theory, psychology, and of course, great music.
This is the space where those thoughts are freely shared. Welcome in…
-
Musicians and entertainers are a unique breed of individuals… an enigma if you will? Many times, that outgoing personality we see on-stage is not the same person behind it. In fact, from my experience, I find that most entertainers are more introverted than extroverted. They are reserved and highly emotional individuals partly because the product […]
