Sonic Branding & Music Strategy • Concert Consumer Behavior • Musician & Drummer
Most brands think they have a music strategy. They have a playlist. There’s a difference. A big one.
Music is one of the most fundamental experiences of the human psyche. Before we spoke, we drummed to communicate. Our brains are wired differently when it comes to music — a direct connection to our soul.
Three decades working stages, leading artists, and scaling music operations globally taught me that. The lessons are vast — technology, managing creatives, operating efficiently, music theory, psychology, and of course, great music.
This is the space where those thoughts are freely shared. Welcome in…
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As I watched the 2018 Rock and Roll Hall of fame Induction Ceremony on HBO, I couldn’t help but admire how tight many of the bands inducted were despite their long absences from the stage. Most notably were The Cars. Whom had not performed together since 2011. The group burned through some of […]
