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Strategy, culture, music, business — examined from the inside of a career built at the intersection of all four.

Talking Virgin Voyages Music Strategy

By Jeremy Larochelle / April 27, 2025 / Comments Off on Talking Virgin Voyages Music Strategy

  I have been with Virgin Voyages since Scarlet Lady set sail from the shipyard.  During that time, I established a strategic direction for the music side of our brand—one built on our illustrious record label roots.  I had the chance to chat with one of our First Mates about why Virgin sounds they way […]

Cruise Ships, Drums, & Life Lessons

By Jeremy Larochelle / March 28, 2025 / Comments Off on Cruise Ships, Drums, & Life Lessons

  If you’ve got 13 minutes and want to learn…   🤘 How I almost “made it” and crashed and burned in the #musicindustry. 🚢 How I failed at my first #cruiseship gig. 🥁 When I studied with a renowned #drum instructor who told me the only way to a perfect grade was by achieving […]

What a Lil’ Old Guy Taught Me About Drumming

By Jeremy Larochelle / March 19, 2025 / Comments Off on What a Lil’ Old Guy Taught Me About Drumming

The people you meet as a musician are incredible. This is the story of one of the best people I met, who taught me more about drumming than any book, video, or teacher ever could.  

“I’m Tim” – Exploring the Vulnerable Artist

By Jeremy Larochelle / March 9, 2025 / Comments Off on “I’m Tim” – Exploring the Vulnerable Artist

  The Netflix Docuseries “I’m Tim” gives EDM fans a view into the all-to-real darkness that artists often face on the stage and off. I highly recommend you check it out. Here’s my take…

Community in Large Scale Music Operations

By Jeremy Larochelle / September 28, 2024 / Comments Off on Community in Large Scale Music Operations

  Businesses with multiple venues and music options can benefit from not only finding the right talent fit for the rooms but the right talent fit for the ecosystem as a whole. Community building can help push the entire location into creative overload. Jeremy Larochelle talks about how this happens from a top-level in this […]

Ask Questions – You May Uncover More Than the Answers

By Jeremy Larochelle / November 20, 2023 / Comments Off on Ask Questions – You May Uncover More Than the Answers

    I have a new employee who is doing a wonderful job picking up all the nuances of advancing music talent for a cruise ship, which if you don’t know, can be quite intimidating. This is because, in addition to the regular parts of advancing a band for the stage, we also have to […]