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Strategy, culture, music, business — examined from the inside of a career built at the intersection of all four.

Listen Through the Show

By Jeremy Larochelle / December 4, 2016 / 1 Comment

  As an entertainment manager, I receive a constant influx of artists looking for work. These emails and requests come from numerous sources including colleagues, agents of our venues, and (of course) the artists themselves. This results in one large “procurement funnel” I work with daily. I attack the funnel strategically.  First, I weed out […]

PR and a Drum T-Shirt Company called Spirit and Groove

By Jeremy Larochelle / October 4, 2016 / Comments Off on PR and a Drum T-Shirt Company called Spirit and Groove

  As I write this blog post, I am preparing for the first press release to hit the wire for my drummer t-shirt company, Spirit and Groove . I chose to add a PR marketing channel to my online business to achieve a couple of marketing objectives, but before I hand those out. I wanted to explain why I chose to […]

My New Groovy Venture

By Jeremy Larochelle / September 14, 2016 / Comments Off on My New Groovy Venture

It has been a long time since I last posted in the ol’ blog here, but there is a good reason. Earlier this year I launched a drummer clothing company called Spirit and Groove. It is an exciting venture that is pulling from all of my professional experience (e.g. running my own company, my work as […]

EXTRA, EXTRA, Social’s All About It!

By Jeremy Larochelle / July 6, 2016 / Comments Off on EXTRA, EXTRA, Social’s All About It!

    I started my career as a photojournalist at the age of 18. The local newspaper had hired me after I investigated a minor scandal at my high school, which got a lot of people in some hot water. This landed me on their radar and eventually on assignment for a Pulitzer-Prize winning editor. […]

A Tidy Shop Saves the Show

By Jeremy Larochelle / April 13, 2016 / Comments Off on A Tidy Shop Saves the Show

This past weekend, I was working at an outdoor concert when the rain came in…and it came in hard.  Luckily, the foresight and preparedness of the production manager and his crew literally “saved the day.” As fans, we often equate the show with the actual performance. Many do not get to see the hours, days, […]

Buddy, Berklee, and Big Swing Face… a Lesson in Fundamentals for Musicians.

By Jeremy Larochelle / March 7, 2016 / Comments Off on Buddy, Berklee, and Big Swing Face… a Lesson in Fundamentals for Musicians.

  I have listed to a lot of music over the years…I mean a lot. One of my favorite albums is Big Swing Face, a live album recorded over two nights by The Buddy Rich Big Band in 1967. There are a number of reasons that I enjoy this record. For one, it stars the indisputable […]