Artist Management

Notes on artist and band management, marketing, and branding by Jeremy Larochelle

Listen Through the Show

By Jeremy Larochelle / December 4, 2016 / 1 Comment

  As an entertainment manager, I receive a constant influx of artists looking for work. These emails and requests come from numerous sources including colleagues, agents of our venues, and (of course) the artists themselves. This results in one large “procurement funnel” I work with daily. I attack the funnel strategically.  First, I weed out […]

Buddy, Berklee, and Big Swing Face… a Lesson in Fundamentals for Musicians.

By Jeremy Larochelle / March 7, 2016 / Comments Off on Buddy, Berklee, and Big Swing Face… a Lesson in Fundamentals for Musicians.

  I have listed to a lot of music over the years…I mean a lot. One of my favorite albums is Big Swing Face, a live album recorded over two nights by The Buddy Rich Big Band in 1967. There are a number of reasons that I enjoy this record. For one, it stars the indisputable […]

Adele…25…and the Four P’s of Marketing

By Jeremy Larochelle / November 24, 2015 / Comments Off on Adele…25…and the Four P’s of Marketing

  And just like that… Adele’s 25 is already breaking records. With just three days under its belt, the Brit-singer’s highly anticipated album has sold 2,433,000 copies, surpassing the 2,416,000 of NSYNC’s No Strings Attached release in 2000. Even more impressive is just how huge this album already is in its first week when compared to some other superstars. Justin Timberlake’s 20/20 sold 968,000 copies […]

Strategic Analysis of Live Nation Entertainment

By Jeremy Larochelle / April 10, 2015 / Comments Off on Strategic Analysis of Live Nation Entertainment

    The following paper was the final deliverable for my MBA strategic management course at Southern New Hampshire University. The purpose was to analyze the macro-level strategy of an organization of our choice.  For ten weeks, we explored how that strategy impacted virtually every aspect of the firm from their financials to their competitive position and H&R practices. […]

Lessons from a Mexican Restaurant

By Jeremy Larochelle / November 14, 2014 / Comments Off on Lessons from a Mexican Restaurant

  The other day I went to my favorite Mexican restaurant for lunch.  It is a quaint little “mom and pop” shop that makes some great food, has an awesome atmosphere, and plays great Latin music. I noticed they had a sign by the cash register that said: Join Our Email List Get 20% Off […]

Do This When You Play Live to Elevate Your Music Career

By Jeremy Larochelle / July 31, 2014 / Comments Off on Do This When You Play Live to Elevate Your Music Career

    Look like you care. Play your best show even if the room is empty. Part of my job is to hit up clubs and bars and check out bands. Now I am not looking to give you a record deal or finance your musical dreams. I am a booking agent, and before we […]