Artist Management
Notes on artist and band management, marketing, and branding by Jeremy Larochelle
Last week Beyoncé released her album Beyoncé on iTunes without any notice. The move shocked both fans and music business professionals alike. Many believed a new album was inevitable, but a sales date hadn’t been dictated via the usual recording industry marketing channels. In fact, no one knew that she was actually working on an album, much less had […]
From a marketing standpoint establishing your “price” is one of the cornerstones in the marketing mix. It is always a challenge for marketers to figure out how much they should charge for their products. Many questions must be asked including: “How much did it cost to produce this item?” “How much are my competitors charging, […]
I am not going to admit that I am a Miley Cyrus fan. To be honest, she remained under my radar until her controversial “twerking” antics at the 2013 VMA’s, when, like the rest of the world, I took notice of her. While some see her recent antics as nothing more than lewd “superstar” behavior, I see them […]
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