Sonic Branding & Music Strategy • Concert Consumer Behavior • Musician & Drummer
Most brands think they have a music strategy. They have a playlist. There’s a difference. A big one.
Music is one of the most fundamental experiences of the human psyche. Before we spoke, we drummed to communicate. Our brains are wired differently when it comes to music — a direct connection to our soul.
Three decades working stages, leading artists, and scaling music operations globally taught me that. The lessons are vast — technology, managing creatives, operating efficiently, music theory, psychology, and of course, great music.
This is the space where those thoughts are freely shared. Welcome in…
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You may be surprised to learn that all of the ads you encounter each day aren’t just to get YOU to purchase products. While this is a majority of the brand’s intent, there is an additional hidden agenda and it comes in the form of a pull marketing strategy. According to the Corporate […]
