Sonic Branding & Music Strategy • Concert Consumer Behavior • Musician & Drummer
Most brands think they have a music strategy. They have a playlist. There’s a difference. A big one.
Music is one of the most fundamental experiences of the human psyche. Before we spoke, we drummed to communicate. Our brains are wired differently when it comes to music — a direct connection to our soul.
Three decades working stages, leading artists, and scaling music operations globally taught me that. The lessons are vast — technology, managing creatives, operating efficiently, music theory, psychology, and of course, great music.
This is the space where those thoughts are freely shared. Welcome in…
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I have been with Virgin Voyages since Scarlet Lady set sail from the shipyard. During that time, I established a strategic direction for the music side of our brand—one built on our illustrious record label roots. I had the chance to chat with one of our First Mates about why Virgin sounds they way […]
