Sonic Branding & Music Strategy • Concert Consumer Behavior • Musician & Drummer
Most brands think they have a music strategy. They have a playlist. There’s a difference. A big one.
Music is one of the most fundamental experiences of the human psyche. Before we spoke, we drummed to communicate. Our brains are wired differently when it comes to music — a direct connection to our soul.
Three decades working stages, leading artists, and scaling music operations globally taught me that. The lessons are vast — technology, managing creatives, operating efficiently, music theory, psychology, and of course, great music.
This is the space where those thoughts are freely shared. Welcome in…
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The Balanced Scorecard is a strategic instrument that organizations use to analyze the core components of their operational efficiency and how they relate to the bottom line. Fundamentally, Scorecards tackle four elements of business operations. Finance Internal Processes Customer Learning and Growth Inexperienced managers primarily focus on the finance aspect of the business. They […]
