Sonic Branding & Music Strategy • Concert Consumer Behavior • Musician & Drummer
Most brands think they have a music strategy. They have a playlist. There’s a difference. A big one.
Music is one of the most fundamental experiences of the human psyche. Before we spoke, we drummed to communicate. Our brains are wired differently when it comes to music — a direct connection to our soul.
Three decades working stages, leading artists, and scaling music operations globally taught me that. The lessons are vast — technology, managing creatives, operating efficiently, music theory, psychology, and of course, great music.
This is the space where those thoughts are freely shared. Welcome in…
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Differentiating your product, service, or brand is not only good. It is imperative. However, the marketer should not overlook the psychological importance of establishing brand parity before engaging in this practice. In his book Predictably Irrational, Dan Ariely discusses the consumer behavior of herding. His theory is built upon decades of research which reinforces […]
