Jeremy Larochelle – Home

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Sonic Branding & Music Strategy • Concert Consumer Behavior • Musician & Drummer

Most brands think they have a music strategy. They have a playlist. There’s a difference. A big one.

Music is one of the most fundamental experiences of the human psyche. Before we spoke, we drummed to communicate. Our brains are wired differently when it comes to music — a direct connection to our soul.

Three decades working stages, leading artists, and scaling music operations globally taught me that. The lessons are vast — technology, managing creatives, operating efficiently, music theory, psychology, and of course, great music.
This is the space where those thoughts are freely shared. Welcome in…

  • Promoter and Buyers Explained

    By Jeremy Larochelle | Aug 21, 2019

      I am a talent buyer in the casino industry.  Yet, some people tend to call me a promoter and while both share similar responsibilities. There are some differences between the two as well as one very important concept both share.  Watch the video to learn more about talent buyers and promoters from entertainment consultant […]

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