Marketing strategy
In a previous post, I spoke about how I approached building our music program at Virgin Voyages… strategically. In that planning, I found one of our biggest strengths was, in fact, our musical legacy. I mean, come on, Virgin gave the world The Sex Pistols, Spice Girls, Boy George, Janet Jackson, Paula Abdul, Phil […]
Jeremy Larochelle offers up two reasons why he thinks it’s a bad idea to use physical press kits when selling your live entertainment services. If you need help building your presskit, check out these online services that make life a bit easier. Sonicbids: https://www.sonicbids.com/electronic-press-kit/ ReverbNation: https://www.reverbnation.com/band-promotion/press_kit Bandzoogle: https://bandzoogle.com
Differentiating your product, service, or brand is not only good. It is imperative. However, the marketer should not overlook the psychological importance of establishing brand parity before engaging in this practice. In his book Predictably Irrational, Dan Ariely discusses the consumer behavior of herding. His theory is built upon decades of research which reinforces […]
Even in today’s fast-paced world, slow and steady still wins the race when it comes to retaining, attracting, and motivating your entertainment customers to buy. Jeremy discusses how incremental changes reduce sales friction and increase accountability in operational changes.
It is a misconception that a concert is all about the artist on stage. While they are a key component to the success of the venue, they are not as important as the customer. The customer is the person who buys the ticket… the food… the drinks… the merchandise…the VIP packages… and whom the sponsors […]
Brand parity is an important component to marketing strategy. At its core, brand parity is aligning your product with the anticipated demands of the consumer by making sure you have the same attributes as rivals in your market. In his paper “Measuring Perceived Brand Parity.” James A. Muncy, from Valdosta State University, defines it as, “the […]