Creative Operations

Building a Music Ecosystem at Sea — and Being Recognized for It

By Jeremy Larochelle / January 1, 2026 / Comments Off on Building a Music Ecosystem at Sea — and Being Recognized for It

In 2025, Rolling Stone named Virgin Voyages Best Cruise for Music Fans. Awards are easy to celebrate and hard to contextualize. This one matters because of how it was earned. When we launched in 2020, Virgin Voyages had nine musicians on a single ship. The ambition was clear, but the ecosystem was embryonic. Live music […]